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AudienceScience

AudienceScience is a leading global provider of advertising technology.  

 

It briefed Loudmouth to create a PR strategy to support its new business model and ready the market for fundamental change.  

 

Loudmouth delivered a  programme that raised awareness of its key leaders creating parallel opportunities for AudienceScience to challenge the industry to embrace a new approach.

 

In 6 months the campaign achieved:

 

- 36 pieces of coverage in key titles

 

- Regular blog spots in 2 leading media titles

 

- Commissioned research that attracted 100 webinar attendees and 200 whitepaper downloads

 

- Speaking slots at Future of Marketing (FOM)

 

- Interviews with the Evening Standard, The Guardian and the Huffington Post

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