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AudienceScience is a leading global provider of advertising technology.
It briefed Loudmouth to create a PR strategy to support its new business model and ready the market for fundamental change.
Loudmouth delivered a programme that raised awareness of its key leaders creating parallel opportunities for AudienceScience to challenge the industry to embrace a new approach.
In 6 months the campaign achieved:
- 36 pieces of coverage in key titles
- Regular blog spots in 2 leading media titles
- Commissioned research that attracted 100 webinar attendees and 200 whitepaper downloads
- Speaking slots at Future of Marketing (FOM)
- Interviews with the Evening Standard, The Guardian and the Huffington Post