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Zodiak Advertising is an independent publisher trading desk.
For its launch in the UK Loudmouth was briefed to design, build and launch a website and to grow traffic, SEO and engagement through social, earned and owned content.
Loudmouth planned and developed the site from the ground up - from how it integrated with the wider marketing and social media programme to content strategy, information architecture and look and feel.
In a 3 month period, the project delivered the following results:
- A low cost and highly effective corporate website positioning Zodiak as a key part of the online advertising industry.
- Zodiak website ranked top of Google listing for all top search terms
-7 out of 10 Google listings were from earned media
- Over 20 pieces of coverage in key titles; The Drum, Wall Blog, iMedia Connection.